It’s as legitimate an investing technique to short sell an expensive company as it is to buy or go long a cheap company, with the added advantage of less competition on the short side.
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The rapid price fall of Blue Sky following a poor report from a foreign seller makes it look as if short selling is easy, but there are many risks and details to consider along the way.
Although the amount of shorting on the ASX has fallen, there are many opportunities among the different types of shorts to enhance performance while managing the risks.
Disruption across many industries often makes it easier to pick the losers than the winners. Short-selling can play an important and legitimate role in an investment portfolio, although it continues to attract criticism.
Hedge funds have been short selling Australian banks for a while now, mainly due to perceptions about the property market. However, it is not house prices but unemployment that matters most for bank prosperity.