The e-commerce giant’s entry into the Australian market has been a constant source of discussion for several months, and the likelihood of a large disruption for our local retailers appears to have already been priced in.
In reality, Amazon has been in Australia for more than 20 years, just without a local Marketplace (its third-party retail platform) or Amazon Fresh (its on-line food offering) presence.
I believe that it is not too late for Australian retailers in all segments to learn from the global counterparts who have survived or even thrived in the face of Amazon, and I outline some of these lessons in this paper.
– Jim Power, Research Analyst, Martin Currie Australia (a Legg Mason company)
Note: The information provided should not be considered a recommendation to purchase or sell any particular security. It should not be assumed that any of the securities discussed here were, or will prove to be, profitable.
(Click on the cover page image for the full document).
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